Harry Styles talks Pleasing: a brand built on small joys

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From Fine Line to star film roles, Harry Styles has gone from global to stratospheric – now, he adopts his newest mantle. Pleasing, his first business venture, puts beauty and naked ambition front and centre.

Trust Harry Styles to bring meaning, quite literally, to Halloween. Harryween.

In the final leg of his sold-out Love On Tour series of shows, his six-person band took to New York’s Madison Square Garden on the weekend of Halloween. On the bird-call from their faithful leader, his legions of fans turned up to the concert in fancy dress. Crowds outside gathered in traditional All Hallows’ Eve getups of ghouls and goblins, and many paid homage to Styles’ signature style (think feather boas, kick-out flares and heavy-set platforms).

Not one to miss out on the chance for a display of style, Styles appeared on stage as Dorothy from The Wizard of Oz, complete with a sparkly blue pinafore with matching bow, and of course, ruby-red slippers (his band make up the Tin Man, Glinda the Good Witch et al). All outfits are courtesy of Alessandro Michele, Styles’ friend and creative director of Gucci, of which Styles has long been a brand face.

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